Dopravní podnik města Hradce Králové
The Ruler“Spojení”
Serves Residents of Hradec Králové
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Dopravní podnik města Hradce Králové anchors on a vivid Red (#ee0101) as their primary brand signal, paired with Red (#f2a0a0), and accented by Red. The palette leans warm — inviting and energetic.
#ee0101
Primary
#f2a0a0
Secondary
#f34b4b
Accent
#8c0000
Accent
#1b3bd1
Accent
#f9f7f6
Background
Typography
Headings set in Font Hradec (a sans-serif — clean, modern, and optimized for digital), body in Segoe UI (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Dopravní podnik města Hradce Králové is authoritative and decisive, energetic and passionate.
third
middle_school
direct
Signature Words
Design Playbook
Informative, Urban, Candid
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Local market, headquartered in Hradec Králové, CZ, communicating in 2 languages.
CZ
Hradec Králové, CZ
local
cs, en
Dopravní podnik města Hradce Králové is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Dopravní podnik města Hradce Králové. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Blue
The shade #1032cf is used for links and primary interactive elements.
Font Hradec
Font Hradec is used for primary headings, giving a modern and local feel.
Local Identity
References to Hradec Králové reinforce the brand's local connection.
Real-time Departures
Prominent display of real-time departure information.
Social Media Intelligence
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