Dopravní Studie.CZ
The SageWhat Drives Them
Seeks truth. Wins through knowledge and informed perspective.
Color Intelligence
Dopravní Studie.CZ anchors on Red (#df1d1d) as their primary brand signal, paired with Red (#dcc6c5), and accented by Red. The palette leans warm — inviting and energetic.
#df1d1d
Primary
#dcc6c5
Secondary
#cd8d8d
Accent
#1a1a1a
Text
#fcfcfc
Background
#c0ccdd
Accent
Typography
Headings set in Albert Sans (a sans-serif — clean, modern, and optimized for digital), body in Inter (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Dopravní Studie.CZ uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Dopravní Studie.CZ is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
college
formal
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
#df1c1c
Red color used in the website design.
Dopravní Studie
Name suggests transportation studies.
Dopravní Studie CZ Logo
The logo features a red circle with the company name around it, and icons of various modes of transportation (pedestrian, car, bicycle, motorcycle, truck, tram) surrounding the circle.
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