Doypacky logo

Doypacky

The Ruler

Obchod se sáčky na potraviny, kávu i čaj

Retail·Packaging·est. 2026·doypacky.cz

Serves Food producers and retailers

open-sansReliablePracticalSustainableHelpful10/12 intel

What Drives Them

👑
The Ruler

Organized and dependable. Creates order and stability.

QualityCustomer SatisfactionInnovationSustainability

Color Intelligence

Doypacky anchors on a vivid Red (#fe5d3a) as their primary brand signal, paired with Red (#fecfc5), and accented by Red. The palette leans warm — inviting and energetic.

#fe5d3a

Primary

#fecfc5

Secondary

#fea895

Accent

#fe876d

Accent

#fffefe

Background

#000000

Background

warm palette(6w/0c)Red

Typography

Headings set in itc-avant-garde-gothic-pro (a sans-serif — clean, modern, and optimized for digital), body in open-sans (a sans-serif — clean, modern, and optimized for digital).

Aa
open-sansBodySans Serif
Aa
itc-avant-garde-gothic-proHeadingsSans Serif

Logo Anatomy

Doypacky uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: minimalist, modern.

Type

Wordmark

Primary Shape

rectangle

Contains

Text

Complexity

3/10

minimalistmodern

Brand Character

Doypacky is authoritative and decisive, energetic and passionate, simply spoken and accessible.

Enthusiasm
75%
Confidence
70%
Warmth
65%
Formality
45%
Urgency
40%
Voice Person

third

Reading Level

middle_school

CTA Style

playful

Signature Words

sáčkypotravinykávačajobal

Design Playbook

No design patterns detected

Digital Footprint

active on 1 social platform.

Social
instagram

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

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Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Wordmark
Text

Primary shape: rectangle

Complexity30%
minimalistmodern

Brand Codes

Coral

Signature ColorSupporting

Used prominently throughout the site, creating a vibrant and playful feel.

Consistency85%
WebsiteSocial
ActiveOccasional

Obal má vyprávět příběh

CatchphraseSupporting

Tagline emphasizing the importance of packaging.

Consistency70%
WebsiteSocial
ActiveOccasional

Doypack

Packaging CodeSupporting

The brand is named after and specializes in doypack packaging.

Consistency100%
WebsiteAdvertisingSocial
ActiveOccasional

Social Media Intelligence

Instagram

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