DRÁČIK
The Jester“Dráčik - vítejte v internetovém obchodě s hračkami”
Serves Parents and children
What Drives Them
Finds joy in the moment. Connects through humor and lightheartedness.
Color Intelligence
DRÁČIK anchors on Green (#d7ebcf) as their primary brand signal, paired with Red (#ca5b3a), and accented by Orange. The palette leans warm — inviting and energetic.
#d7ebcf
Primary
#ca5b3a
Secondary
#e29964
Accent
#83ab72
Accent
#456a47
Accent
#f8f7f3
Background
Typography
Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in var(--ff-base) (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
DRÁČIK uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
DRÁČIK is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate and simply spoken and accessible and playful and witty.
second
elementary
playful
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
DRÁČIK is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by DRÁČIK. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Ca5b3a
Used for primary buttons and accents, creating a playful feel.
Baloo 2
Used for headings, creating a fun and child-friendly atmosphere.
Dráčik (Little Dragon)
The brand name itself acts as a mascot, evoking a playful and magical association.
Vítejte v internetovém obchodě s hračkami
Welcoming phrase used on the homepage.
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