DRANA, s.r.o.

The Innocent

“Voňavé produktyJsme dovozci a výrobci koření”

Food & Beverage·Spices & Seasonings·drana.cz

Serves Home cooks and food enthusiasts

Source Sans 3AuthenticTraditionalFlavorfulWarm11/12 intel

What Drives Them

🌿

The Innocent

Values simplicity and honesty. Trusted for being genuine.

QualityTraditionCustomer SatisfactionAuthenticity

Color Intelligence

DRANA, s.r.o. anchors on a vivid Pink (#950830) as their primary brand signal, paired with Purple (#261f2d), and accented by Pink. The palette leans warm — inviting and energetic.

#950830

Primary

#261f2d

Secondary

#eacdd6

Accent

#000000

Background

#c8c2c5

Accent

#7e1f19

Accent

warm palette(5w/1c)Pink · Purple · Gray · Red

Typography

DRANA, s.r.o. uses Source Sans 3 across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.

Source Sans 3— BodySans Serif

Source Sans 3— HeadingsSans Serif

Source Sans 3— secondary_headingSans Serif

Logo Anatomy

DRANA, s.r.o. uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: natural, organic, traditional.

Type

Combination Mark

Primary Shape

round

Contains

Icon + Text

Complexity

5/10

naturalorganictraditional

Brand Character

DRANA, s.r.o. is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.

Enthusiasm

80%

Confidence

75%

Warmth

70%

Formality

50%

Technicality

30%

Voice Person

first_plural

Reading Level

high_school

CTA Style

playful

Signature Words

okořeňteživotobchodvítámekoření

Design Playbook

Photography

product photography, lifestyle

Lighting

natural

Color Treatment

saturated

Icons

flat

Navigation

standard

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

active on 3 social platforms.

Websitehttps://drana.cz

Social

facebookinstagramyoutube

Market Presence

Nationwide presence, based in CZ.

Origin

Market Scope

national

Languages

DRANA, s.r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by DRANA, s.r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster

Primary Logo

Combination Mark

IconText

Primary shape: round

Complexity50%

naturalorganictraditional

Brand Codes

Burgundy

Signature ColorSupporting

#950830 used in the logo and website headers.

Consistency90%

WebsiteSocial

ActiveOccasional

okořeňte si život

CatchphraseSupporting

Tagline used to promote the brand's spices and seasonings.

Consistency80%

WebsiteSocial

ActiveOccasional

Drana script

Typography CodeSupporting

The brand name "Drana" is written in a distinctive, flowing script font.

Consistency90%

Website

ActiveOccasional

Maroon oval

Signature ShapeSupporting

The Drana script is set inside a maroon-colored oval shape.

Consistency90%

Website

ActiveOccasional

Social Media Intelligence

Facebook

Instagram

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