Drink & Drive logo

Drink & Drive

The Ruler
Transportation·Ride Hailing·est. 2004·drink-drive.cz

Serves Individuals and groups seeking safe transportation after consuming alcohol; event attendees; business travelers.

poppinsreliableprofessionalsafeconvenient9/12 intel

What Drives Them

👑
The Ruler

Organized and dependable. Creates order and stability.

safetyreliabilitycustomer serviceprofessionalism

Color Intelligence

Drink & Drive anchors on a vivid Red (#e50612) as their primary brand signal, paired with Red (#e5c1c3), and accented by Gray. The palette leans warm — inviting and energetic.

#e50612

Primary

#f2f1f1

Background

#6b6967

Accent

#e5c1c3

Secondary

#f16a6e

Accent

#85100e

Accent

warm palette(6w/0c)Red · Gray

Typography

Headings set in poppins-semibold (a sans-serif — clean, modern, and optimized for digital), body in poppins (a sans-serif — clean, modern, and optimized for digital).

Aa
poppinsBodySans Serif
Aa
poppins-semiboldHeadingsSans Serif

Logo Anatomy

Drink & Drive uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Drink & Drive is authoritative and decisive, energetic and passionate, simply spoken and accessible — also urgent and action-driven.

Urgency
85%
Confidence
80%
Enthusiasm
70%
Warmth
60%
Formality
50%
Voice Person

third

Reading Level

high_school

CTA Style

urgent

Signature Words

odvoz auta domůosobní řidičtaxi pro Vaše auto

Design Playbook

No design patterns detected

Digital Footprint

.

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

Drink & Drive is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Drink & Drive. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Bright Red

Signature ColorSupporting

Used for the logo and accents, creating a sense of urgency.

Consistency80%
Website
ActiveOccasional

Poppins

Typography CodeSupporting

Used for headings and body text, giving a modern and clean look.

Consistency90%
Website
ActiveOccasional

Odvoz auta domů

CatchphraseSupporting

Repeated phrase emphasizing the core service.

Consistency70%
Website
ActiveOccasional

Drink & Drive logo

Typography CodeSupporting

The logo features the words "drink & drive" in a stylized font, with the ampersand (&) stylized as a steering wheel.

Consistency90%
Website
ActiveOccasional

Skull with No Symbol

Cultural SymbolSupporting

A skull with a "no" symbol over it, representing the dangers of drinking and driving.

Consistency80%
Website
ActiveOccasional

Products & Business

ModelB2C Services
SalesSelf-Serve

Limousine Service

Service

Odvoz auta domů

Service

Odvoz z letiště

Service

Osobní řidič

Service

Svatební taxi

Service

Social Media Intelligence

Instagram

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