MUDr. Eva Kučerová
The Caregiver“Praktický (dětský) lékař pro děti a dorost v Pelhřimově.”
Serves Children and adolescents in Pelhřimov and their parents
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
MUDr. Eva Kučerová anchors on a vivid Red (#ee1d25) as their primary brand signal, paired with Red (#ff0000), and accented by Red. The palette leans warm — inviting and energetic.
#ee1d25
Primary
#ff0000
Secondary
#f37176
Accent
#000000
Background
#d0c5c5
Accent
#e8dfdf
Accent
Typography
Headings set in Merriweather (a serif — evoking tradition, authority, and print heritage), body in Source Sans Pro (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
MUDr. Eva Kučerová uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
MUDr. Eva Kučerová is authoritative and decisive, warm and approachable.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, headquartered in Pelhřimov, CZ.
CZ
Pelhřimov, CZ
local
cs
MUDr. Eva Kučerová is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by MUDr. Eva Kučerová. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Red
Used in the logo and as a primary accent color throughout the website.
Merriweather
Used for headings, providing a classic and professional feel.
MUDr. Eva Kučerová
The website is named after and features the doctor prominently.
Serif Title Font
The serif font used for the name "Eva Kučerová" is a distinctive element of the brand's visual identity.
Rod of Asclepius
The Rod of Asclepius, a snake entwined around a staff, is used as a symbol of medicine and healthcare.
Doctor-Patient Interaction
The photography style features a doctor examining a child, emphasizing the practice's focus on pediatric care.
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