Drogerie.cz
The Ruler“Darujte k MDŽ to nejcennější: čas a péči”
Serves Households seeking effective and environmentally friendly cleaning products
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Drogerie.cz anchors on a muted Blue (#222432) as their primary brand signal, paired with Red (#e85b5c), and accented by Red. The palette leans warm — inviting and energetic.
#222432
Primary
#e85b5c
Secondary
#fefefe
Background
#d50807
Accent
#6b8d6b
Accent
#e0bfb9
Accent
Typography
Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Lato (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Drogerie.cz is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
product-focused, clean, well-lit
studio
natural
flat
dropdown
rounded
balanced
image
Digital Footprint
active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Drogerie.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Drogerie.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Forest Green
The shade #2d5b31 is used for buttons, links, and some headings, creating a natural and trustworthy feel.
Italian Origin
Emphasis on Italian origin and quality of products.
italská drogerie
The repeated phrase 'italská drogerie' (Italian drugstore) reinforces the brand's origin and specialization.
Product-focused Packaging
Product packaging is clearly displayed with a focus on product information and visual appeal.
Social Media Intelligence
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