Drutep, družstvo
The Innocent“Vytváříme útulný domov”
Serves Households seeking affordable cleaning and cosmetic products
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Drutep, družstvo anchors on Purple (#4e0d7c) as their primary brand signal, paired with Pink (#d2c4d2), and accented by Purple. The palette leans cool — projecting trust and professionalism.
#4e0d7c
Primary
#d2c4d2
Secondary
#380656
Accent
#220337
Accent
#553b87
Accent
#bda787
Accent
Typography
Headings set in Arial (a sans-serif — clean, modern, and optimized for digital), body in Tahoma (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Drutep, družstvo uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Drutep, družstvo is formal and professional, authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on quick.cms.ext, active on 1 social platform.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Deep Purple
Used in the logo and website headers.
Product Category + Descriptive Name
Products are named by category (WC program, aviváže) followed by a descriptive name.
Rocha Sul packaging
The Rocha Sul product line features a consistent packaging design with a white container, a blue logo, and a color-coded label indicating the specific type of salt.
Floral swirl
The Drutep logo features a stylized floral swirl design in purple and pink.
Social Media Intelligence
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