Dula Olga Krajíčková
The CaregiverServes Expecting mothers and their families
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Dula Olga Krajíčková anchors on a vivid Red (#ffe2e2) as their primary brand signal, paired with Red (#ac7878), and accented by Red. The palette leans warm — inviting and energetic.
#ffe2e2
Primary
#ac7878
Secondary
#ddd4d6
Accent
#d59a9a
Accent
#b98888
Accent
#fffafa
Background
Typography
Headings set in PlayfairDisplay (a serif — evoking tradition, authority, and print heritage), body in var(--fontFamily) (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Dula Olga Krajíčková uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Dula Olga Krajíčková is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_singular
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
#ffe2e2
Light pink color used for the background, creating a soft and nurturing feel.
Olga Krajíčková
The brand is named after the founder, making it a personal brand.
Soft, natural baby photography
The website uses soft, natural-looking photography of a newborn baby, creating a gentle and nurturing feel.
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