What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
DK Liberec anchors on Pink (#e51785) as their primary brand signal, paired with Pink (#cd21a3), and accented by Pink. The palette leans warm — inviting and energetic.
#e51785
Primary
#cd21a3
Secondary
#b32cc2
Accent
#f9dff0
Accent
#ffffff
Background
#80218a
Accent
Typography
Logo Anatomy
Brand Character
DK Liberec is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
playful
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Brand Codes
DK
Short for Dům Kultury (House of Culture).
Liberec
References the city of Liberec.
Magenta
Used for the logo and key elements, creating a vibrant and energetic feel.
Products & Business
Balls
Concerts
Hall rental
Theaters
Social Media Intelligence
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