Dum-Matraci.cz logo

Dum-Matraci.cz

The Caregiver

Dům Matrací

Retail·Home Furnishings·dum-matraci.cz

Serves Individuals and families seeking mattresses and bedding products.

verdanaReliablePracticalComfortableHelpful11/12 intel

What Drives Them

🤝
The Caregiver

Puts people first. Builds trust through genuine care.

QualityAffordabilityCustomer SatisfactionExpertise

Color Intelligence

Dum-Matraci.cz anchors on Blue (#333966) as their primary brand signal, paired with Green (#94b622), and accented by Orange. The palette leans warm — inviting and energetic.

#333966

Primary

#94b622

Secondary

#d7b48f

Accent

#b2825d

Accent

#dedfdc

Accent

#000000

Background

warm palette(4w/1c)Blue · Green · Orange · Gray

Typography

Headings set in arial (a sans-serif — clean, modern, and optimized for digital), body in verdana (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
verdanaBodySans Serif
Aa
arialHeadingsSans Serif
Aa
Tahomasecondary_headingSans Serif

Logo Anatomy

Dum-Matraci.cz uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Dum-Matraci.cz is warm and approachable, simply spoken and accessible.

Warmth
70%
Enthusiasm
65%
Confidence
60%
Formality
55%
Urgency
40%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

matracepříslušenstvíinternetový obchoddům matrací

Design Playbook

No design patterns detected

Digital Footprint

Built on Zen Cart.

Built withZen Cart

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

Dum-Matraci.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Dum-Matraci.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Olive Green

Signature ColorSupporting

The color #93b622 is used for the primary call-to-action buttons and highlights.

Consistency70%
Website
ActiveOccasional

Descriptive Product Names

Naming ConventionSupporting

Product names are very descriptive, focusing on features and benefits.

Consistency80%
Website
ActiveOccasional

Standard E-commerce Layout

Ux Pattern CodeSupporting

Typical e-commerce layout with product grids, filters, and shopping cart.

Consistency90%
Website
ActiveOccasional

Lifestyle photography

Photography Style CodeSupporting

The website uses lifestyle photography featuring a smiling woman holding a pillow, suggesting comfort and relaxation associated with the mattresses.

Consistency90%
Website
ActiveOccasional

Rounded rectangle logo

Signature ShapeSupporting

The logo features a rounded rectangle shape on the left side, which is a distinctive visual element.

Consistency80%
Website
ActiveOccasional

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