Dům U Velké boty
The Innocent“Rodinný hotel pod Pražským hradem”
Serves Tourists visiting Prague
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
and accented by Gray. The palette leans warm — inviting and energetic.
#444444
Text
#1a1a1a
Background
#f6f6f6
Background
#c9c7cb
Accent
#9b9b9b
Accent
#2b2b2b
Text
Typography
Headings set in Noto Serif (a serif — evoking tradition, authority, and print heritage), body in Noto Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Dům U Velké boty is warm and approachable, simply spoken and accessible.
third
high_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on React, active on 1 social platform.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Brand Codes
Family Hotel
Emphasizes the family-run aspect of the hotel.
Dark Gray (#1a1a1a)
Used as a primary color for text and background elements.
Noto Sans
Used for headings and body text, providing a clean and readable look.
S-Cape Font
The logo uses a futuristic, geometric font for the "S-Cape" text.
Arrow
The logo includes a green arrow shape pointing upwards and to the right, integrated into the "e" of "Cape".
Social Media Intelligence
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