Dům značkové módy
The Ruler“značkové oblečení,móda,luxusní značky”
Serves Affluent individuals seeking high-end fashion
What Drives Them
Commands authority and sets the standard for the category.
Color Intelligence
Dům značkové módy anchors on Blue (#2789d0) as their primary brand signal, paired with Orange (#947f74), and accented by Blue. The palette balances warm and cool tones.
#2789d0
Primary
#947f74
Secondary
#a1b5c0
Accent
#e6e7e7
Background
#ffffff
Background
#564e48
Accent
Typography
Headings set in Arial (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Dům značkové módy uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Dům značkové módy is authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Steel Blue
Used as the primary color in the logo and website design (#278ad0).
Open Sans
Used for body text, providing a clean and readable feel.
DZM logo
The DZM logo features a stylized, interconnected lettermark above the words 'Dům značkové módy'.
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