Dům gobelínů
The Innocent“Dům Gobelínů, kulturních tradic a řemesel, o. p. s.”
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Dům gobelínů anchors on Orange (#fbe6dc) as their primary brand signal, paired with Orange (#f8d0bf), and accented by Red. The palette leans warm — inviting and energetic.
#fbe6dc
Primary
#f8d0bf
Secondary
#e52e2b
Accent
#f5b39d
Accent
#ffffff
Background
#ea6352
Accent
Typography
Headings set in Berkshire Swash (a display face — designed for headlines and visual impact), body in Verdana (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Dům gobelínů uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Dům gobelínů is warm and approachable, simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, headquartered in Jindřichův Hradec, CZ.
CZ
Jindřichův Hradec, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Cultural Traditions and Crafts
Focus on preserving and promoting traditional tapestry making.
Gobelins
The brand is centered around the art of gobelin tapestry, a significant cultural craft.
Brick Red
Used in the logo and as a primary accent color throughout the website.
Berkshire Swash
Used for headings, giving a traditional and slightly whimsical feel.
Tapestry Motifs
Illustrations and design elements inspired by tapestry patterns.
Social Media Intelligence
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