DUP
The Innocent“Výroba nůžek, kleští, štipek, štípaček na manikúru a pedikúru, nehtových pilníků, pinzet a dalších malorozměrných nástrojů. Lisování, kalení, niklování, CNC obrábění, omílání a elektroerozivní obráběn”
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
DUP anchors on a vivid Green (#007736) as their primary brand signal, paired with Green (#00aa55), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#007736
Primary
#00aa55
Secondary
#f4f5f6
Background
#c4cfdb
Accent
#58656c
Accent
#1b201d
Background
Typography
DUP uses Red Hat Display across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.
Logo Anatomy
DUP uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
DUP is authoritative and decisive, warm and approachable.
first_plural
high_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 1 social platform.
Market Presence
Nationwide presence, headquartered in Pelhřimov, CZ.
CZ
Pelhřimov, CZ
national
cs
DUP is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by DUP. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Green (#007736)
Used as a primary accent color in the logo and website design.
Red Hat Display
Used for headings and body text, providing a modern and readable look.
DUP
The brand is known by the acronym 'DUP'.
Spade Leaf
The logo incorporates a green spade leaf shape, which is a distinctive element of the brand's visual identity.
Social Media Intelligence
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