What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Dupydup.cz anchors on a muted Blue (#c3ced9) as their primary brand signal, paired with Blue (#23233f), and accented by Red. The palette balances warm and cool tones.
#c3ced9
Primary
#23233f
Secondary
#fdaaa9
Accent
#ebe2e5
Accent
#9b9b99
Accent
#78b3ec
Accent
Typography
Headings set in Ubuntu (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Dupydup.cz uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: playful, friendly, modern.
Combination Mark
round
Icon + Text
5/10
Brand Character
Dupydup.cz is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate and simply spoken and accessible.
first_plural
middle_school
playful
Signature Words
Design Playbook
product, lifestyle
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on Shoptet.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Dupydup.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Dupydup.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: round
Brand Codes
Dusty Rose
Used as a primary accent color, especially for highlighting sales and promotions.
Ubuntu
Used for headings, providing a friendly and approachable feel.
Descriptive Product Names
Naming products based on their type and target age group (e.g., baby clothes, children's clothes).
Teddy Bear
A cute, white teddy bear with rosy cheeks and a blue nose is used as a mascot.
Cute Illustration Style
The brand uses a cute, cartoonish illustration style with soft colors and rounded shapes, particularly for the teddy bear mascot and star elements.
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