Dykka.com
The Outlaw“I'm proud to be me! Hate & cruelty fee shop”
Serves LGBTQ+ individuals and allies
What Drives Them
Challenges the status quo. Breaks rules to build better ones.
Color Intelligence
Dykka.com anchors on a vivid Red (#f16a4a) as their primary brand signal, paired with Pink (#c26180), and accented by Purple. The palette leans warm — inviting and energetic.
#f16a4a
Primary
#c26180
Secondary
#9d61c2
Accent
#321920
Accent
#713847
Accent
#010101
Text
Typography
Headings set in Poppins (a sans-serif — clean, modern, and optimized for digital), body in var(--font-body-family) (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Dykka.com uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Dykka.com is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate and simply spoken and accessible.
first_plural
middle_school
playful
Signature Words
Design Playbook
lifestyle, product
natural
vibrant
flat
dropdown
rounded
comfortable
image_carousel
Digital Footprint
Built on Shopify, active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ, communicating in 2 languages.
CZ
national
cs, en
Dykka.com is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Dykka.com. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
F56B46
Bright orange used for key buttons and accents, conveying energy and boldness.
Poppins
Modern and clean font used throughout the site, contributing to a contemporary feel.
I'm proud to be me!
Repeated tagline emphasizing self-acceptance and individuality.
LGBTQ+ hatefree eshop
Positioning as a safe and inclusive space for the LGBTQ+ community.
DYKKIA logo
The DYKKIA logo uses a bold, sans-serif typeface with a diamond shape replacing the letter 'K'.
Natural Light
The photography style uses natural light and shadows to create a soft and authentic feel.
Social Media Intelligence
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