e-ArmyShop.cz
The Innocent“Army shop se zásilkovým prodejem”
Serves Military personnel, outdoor enthusiasts, and collectors
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
e-ArmyShop.cz anchors on Yellow (#f2efe5) as their primary brand signal, paired with Yellow (#f9c525), and accented by Orange. The palette leans warm — inviting and energetic.
#f2efe5
Primary
#f9c525
Secondary
#ff7d00
Accent
#ffff00
Accent
#d33a36
Accent
#3c840f
Accent
Typography
Headings set in Exo 2 (a sans-serif — clean, modern, and optimized for digital), body in Source Sans 3 (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
e-ArmyShop.cz uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: flat, modern, bold.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
e-ArmyShop.cz is authoritative and decisive.
third
middle_school
direct
Signature Words
Design Playbook
product, realistic
natural
full_color
flat
horizontal
rounded
comfortable
image_carousel
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
e-ArmyShop.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by e-ArmyShop.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
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Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
#f9c120
Bright yellow used for accents and calls to action.
Source Sans 3
Modern sans-serif font used for body text, providing readability.
e-ArmyShop
Prefix 'e-' suggests online retail.
Distressed Star
A yellow star with a distressed texture, evoking a military or vintage aesthetic.
Stencil Font
The website name uses a stencil font, reinforcing the military theme.
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