e-Lastminute.cz logo

e-Lastminute.cz

The Ruler

Last minute dovolená 2025 / 2026

Travel·Travel Agency·e-lastminute.cz

Serves Price-conscious travelers seeking last-minute deals

Open SansReliableConvenientAffordableInformative11/12 intel

What Drives Them

👑
The Ruler

Organized and dependable. Creates order and stability.

Customer satisfactionWide selectionCompetitive pricingTransparency

Color Intelligence

e-Lastminute.cz anchors on Blue (#b0cbd9) as their primary brand signal, paired with Blue (#013798), and accented by Blue. The palette leans cool — projecting trust and professionalism.

#b0cbd9

Primary

#013798

Secondary

#9ba395

Background

#2d4156

Accent

#000000

Background

#e1e3e7

Background

cool palette(1w/4c)Blue · Gray

Typography

Headings set in Abril Fatface (a display face — designed for headlines and visual impact), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
Open SansBodySans Serif
Aa
Abril FatfaceHeadingsDisplay
Aa
ArialUISans Serif
Aa
slicknavigationSans Serif

Logo Anatomy

e-Lastminute.cz uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

e-Lastminute.cz is casual and conversational, authoritative and decisive, energetic and passionate — also simply spoken and accessible and urgent and action-driven.

Enthusiasm
80%
Urgency
75%
Confidence
70%
Warmth
50%
Formality
35%
Voice Person

first_plural

Reading Level

middle_school

CTA Style

urgent

Signature Words

dovolenálast minutezájezdyexotickéodlety

Design Playbook

No design patterns detected

Digital Footprint

active on 3 social platforms.

Social
facebooktwitterinstagram

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

e-Lastminute.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by e-Lastminute.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Last minute dovolená

CatchphraseSupporting

Repeated phrase emphasizing last-minute travel deals.

Consistency90%
WebsiteAdvertisingSocial
ActiveOccasional

Destination-focused

Naming ConventionSupporting

Naming travel packages based on destinations.

Consistency80%
Website
ActiveOccasional

Deep Blue

Signature ColorSupporting

Used for primary buttons and links.

Consistency70%
WebsiteAdvertisingSocial
ActiveOccasional

e-lastminute logo

Signature ShapeSupporting

The logo features a lowercase 'e' inside a blue circle with a yellow outline, followed by the text 'lastminute.cz' in blue.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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