E-obchudek.com
The Innocent“Poctivé, kvalitní a účinné konopné masti a CBD oleje z ČR”
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
E-obchudek.com anchors on a muted Green (#b4c1af) as their primary brand signal, paired with Green (#bbe46b), and accented by Green. The palette leans cool — projecting trust and professionalism.
#b4c1af
Primary
#bbe46b
Secondary
#6ab233
Accent
#4c6834
Accent
#111e0e
Text
#fafbfa
Background
Typography
Headings set in Exo 2 (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
E-obchudek.com uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: natural, organic, modern.
Combination Mark
round
Icon + Text
5/10
Brand Character
E-obchudek.com is warm and approachable, energetic and passionate, simply spoken and accessible.
first_singular
high_school
soft
Signature Words
Design Playbook
product, natural
natural
realistic
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on Shoptet.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: round
Brand Codes
Konopné masti a CBD oleje
Focus on hemp-based products.
Poctivé, kvalitní a účinné
Used in the metadata description.
From Czech Republic
Emphasizes products from Czech producers.
Cannabis leaf
A green cannabis leaf is prominently displayed on a green pill bottle, suggesting a connection to cannabis products.
e-obchudek.com
The website name 'e-obchudek.com' is displayed on a green ribbon in a stylized font.
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