E-rauch
The Everyman“E-RAUCH ZDRAVÉ KOUŘENÍ”
Serves Adult smokers seeking alternatives
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
and accented by Gray. The palette leans warm — inviting and energetic.
#cbcbcb
Accent
#fafafa
Background
#757373
Accent
#3c3939
Text
#e2e2e3
Accent
#a4a1a2
Accent
Typography
Headings set in Exo 2 (a sans-serif — clean, modern, and optimized for digital), body in Source Sans 3 (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
E-rauch uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
E-rauch is authoritative and decisive, energetic and passionate.
first_plural
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on Shoptet, active on 1 social platform.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
E-rauch is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by E-rauch. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
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Primary Raster
Primary LogoBrand Codes
Exo 2
Used for headings, providing a modern and clean look.
E-rauch
Implies 'Electronic Smoke'.
E-rauch logo font
The E-rauch logo uses a distinctive, bold sans-serif font with a stylized 'E' and a smoke-like effect emanating from the end of the name.
Social Media Intelligence
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