e-zeli.cz
The InnocentServes Consumers interested in traditional Czech food products
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
e-zeli.cz anchors on a vivid Yellow (#bad111) as their primary brand signal, paired with Green (#599182), and accented by Green. The palette leans cool — projecting trust and professionalism.
#bad111
Primary
#599182
Secondary
#c0d5aa
Accent
#dbdfd2
Accent
#fafcf9
Background
#9fba9c
Accent
Typography
Headings set in Arial (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
e-zeli.cz uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
e-zeli.cz is casual and conversational, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on Shoptet, active on 1 social platform.
Market Presence
Local market, based in CZ.
CZ
local
cs
e-zeli.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by e-zeli.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Tradition since 1926
Highlighting the long history of the zelárna (sauerkraut factory).
Home-grown cabbage
Emphasizing the use of cabbage grown in their own fields.
Product names including 'zelí'
Using 'zelí' (cabbage) in product names to reinforce the core ingredient.
Cabbage logo
A stylized cabbage illustration is used as the central element in the logo.
Circular logo text
The logo features text arranged in a circular pattern around the cabbage illustration.
Social Media Intelligence
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