Easy Optic
The Everyman“Oční optika Easy optic v Praze. Stylové brýle. Easy Optic”
Serves Fashion-conscious individuals seeking stylish and affordable eyewear
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Easy Optic anchors on a muted Green (#bac5b5) as their primary brand signal, and accented by Gray. The palette leans warm — inviting and energetic.
#221e1f
Text
#000000
Background
#bac5b5
Primary
#e0e0e0
Accent
#ffffff
Background
#7f7f7f
Accent
Typography
Headings set in pagebuilder-font (a sans-serif — clean, modern, and optimized for digital), body in ThemeText (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Easy Optic uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Easy Optic is authoritative and decisive, energetic and passionate, simply spoken and accessible.
first_plural
high_school
direct
Signature Words
Design Playbook
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on Magento, active on 3 social platforms.
Market Presence
Local market, headquartered in Prague, CZ, communicating in 2 languages.
CZ
Prague, CZ
local
cs, en
Easy Optic is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Easy Optic. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
Open Sans
Used for body text, creating a clean and readable experience.
Stylové brýle
Highlights the stylish nature of their eyewear.
Interactive Product Display
Use of interactive elements to showcase glasses.
Social Media Intelligence
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