FAJNA PASTA logo

FAJNA PASTA

The Innocent
Food Production·Pasta & Risotto·efajnapasta.cz

Serves Home cooks and food enthusiasts seeking high-quality pasta and risotto.

Source Sans 3AuthenticQuality-focusedTraditionalRegional11/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

Quality IngredientsTraditional RecipesCustomer SatisfactionRegional Pride

Color Intelligence

FAJNA PASTA anchors on a muted Orange (#dad5c9) as their primary brand signal, paired with Orange (#e1ad7d), and accented by Orange. The palette leans warm — inviting and energetic.

#dad5c9

Primary

#e1ad7d

Secondary

#d7a95a

Accent

#f1cf85

Accent

#fefefe

Background

#53483b

Accent

warm palette(6w/0c)Orange

Typography

Headings set in Exo 2 (a sans-serif — clean, modern, and optimized for digital), body in Source Sans 3 (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.

Aa
Source Sans 3BodySans Serif
Aa
Exo 2HeadingsSans Serif
Aa
Arialsecondary_headingSans Serif
Aa
var(--template-headings-font)UISans Serif
Aa
var(--template-font)navigationSans Serif

Logo Anatomy

FAJNA PASTA uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

FAJNA PASTA is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate and simply spoken and accessible.

Enthusiasm
85%
Warmth
75%
Confidence
70%
Humor
55%
Urgency
40%
Voice Person

first_plural

Reading Level

middle_school

CTA Style

playful

Signature Words

poctivétěstovinyrisottaBeskyd

Design Playbook

Photography

Product photography, Food photography

Lighting

Natural

Color Treatment

Vibrant

Icons

Flat

Navigation

Dropdown

Call to Action

Rounded

Spacing

Comfortable

Digital Footprint

Built on myshoptet, active on 3 social platforms.

Built withmyshoptet
Social
facebookinstagramyoutube

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

FAJNA PASTA is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by FAJNA PASTA. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Mustard Yellow

Signature ColorSupporting

Used for accents and highlights throughout the website.

Consistency75%
WebsiteSocial
ActiveOccasional

Source Sans 3

Typography CodeSupporting

Used for headings, providing a modern and friendly look.

Consistency80%
WebsiteSocial
ActiveOccasional

Beskyd Origin

Origin StorySupporting

Emphasizes the origin of the pasta from the Beskyd mountains.

Consistency90%
WebsiteSocial
ActiveOccasional

Poctivé české těstoviny

CatchphraseSupporting

Repeated phrase emphasizing the quality and origin of the pasta.

Consistency85%
WebsiteSocial
ActiveOccasional

Pasta Character

MascotSupporting

A cartoon pasta tube with a smiling face and thumbs up is used as a mascot.

Consistency90%
Website
ActiveOccasional

Kraft Paper Packaging

Packaging CodeSupporting

Pasta is packaged in clear bags with kraft paper labels featuring a wheat stalk illustration.

Consistency80%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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