FAJNA PASTA
The InnocentServes Home cooks and food enthusiasts seeking high-quality pasta and risotto.
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
FAJNA PASTA anchors on a muted Orange (#dad5c9) as their primary brand signal, paired with Orange (#e1ad7d), and accented by Orange. The palette leans warm — inviting and energetic.
#dad5c9
Primary
#e1ad7d
Secondary
#d7a95a
Accent
#f1cf85
Accent
#fefefe
Background
#53483b
Accent
Typography
Headings set in Exo 2 (a sans-serif — clean, modern, and optimized for digital), body in Source Sans 3 (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
FAJNA PASTA uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
FAJNA PASTA is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate and simply spoken and accessible.
first_plural
middle_school
playful
Signature Words
Design Playbook
Product photography, Food photography
Natural
Vibrant
Flat
Dropdown
Rounded
Comfortable
Digital Footprint
Built on myshoptet, active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
FAJNA PASTA is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by FAJNA PASTA. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Mustard Yellow
Used for accents and highlights throughout the website.
Source Sans 3
Used for headings, providing a modern and friendly look.
Beskyd Origin
Emphasizes the origin of the pasta from the Beskyd mountains.
Poctivé české těstoviny
Repeated phrase emphasizing the quality and origin of the pasta.
Pasta Character
A cartoon pasta tube with a smiling face and thumbs up is used as a mascot.
Kraft Paper Packaging
Pasta is packaged in clear bags with kraft paper labels featuring a wheat stalk illustration.
Social Media Intelligence
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