efko
The InnocentServes Consumers of pickled vegetables, particularly those who value local and traditional products.
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
efko anchors on a vivid Red (#ed1c24) as their primary brand signal, paired with Red (#fe0000), and accented by Green. The palette leans warm — inviting and energetic.
#ed1c24
Primary
#fe0000
Secondary
#e2eee6
Accent
#9fccc8
Accent
#e3595c
Accent
#f5bfc3
Accent
Typography
3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
efko is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
product shots, food photography
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ, communicating in 2 languages.
CZ
national
cs, en
efko is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by efko. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Efko Red
Used prominently in the logo and throughout the website for calls to action and visual accents.
Manrope
Modern and clean font used for headings and body text, contributing to a contemporary feel.
Traditional Recipes
Implied through the focus on 'delikatessen' and the presentation of food products.
Social Media Intelligence
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