Second hand Ekonomik
The EverymanServes Budget-conscious shoppers
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Second hand Ekonomik anchors on a muted Orange (#a69088) as their primary brand signal, paired with Orange (#513c32), and accented by Orange. The palette leans warm — inviting and energetic.
#a69088
Primary
#513c32
Secondary
#7a5f50
Accent
#a8c351
Accent
#d8d8d5
Accent
#f9f9f9
Background
Typography
Single-font system — disciplined and consistent.
Logo Anatomy
Brand Character
Second hand Ekonomik is warm and approachable, simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
cs
Second hand Ekonomik is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Second hand Ekonomik. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
#a8c44f
Green color used for accents, conveying sustainability and affordability.
Helvetica
Simple and readable font used for body text, creating a straightforward look.
Chocolate Icons
Icons representing different services (Grafika, Vyroba, Tisk, Weby, Fotky) are presented as chocolate candies with an icon embedded on top.
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