Element
The Everyman“Restaurace a bar - světem inspirované menu, lokální suroviny”
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
paired with Gray (#8f8f8f). The palette leans warm — inviting and energetic.
#000000
Text
#ffffff
Background
#8f8f8f
Secondary
#e2e2e2
Surface
Typography
Headings set in din-next-w01-light (a sans-serif — clean, modern, and optimized for digital), body in futura-lt-w01-light (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Element is authoritative and decisive, energetic and passionate.
third
high_school
playful
Signature Words
Design Playbook
Digital Footprint
Built on Wix, active on 2 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Brand Codes
Pure Black
The color #000000 is used for primary text and background elements, creating a sense of sophistication and elegance.
Futura & Din Next
Futura is used for headings, providing a modern and clean look, while Din Next is used for body text, adding a touch of readability.
Social Media Intelligence
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![0,75 [Sedmička] logo](/assets/075-cz/logo/512.png){kind=logo}
