What Drives Them
Relatable and down-to-earth. Connects through belonging.
ELKAM emphasizes quality, customer service, and a practical, helpful personality. The signature words and the focus on product availability ('skladem' - in stock) further support the idea that ELKAM aims to be a reliable source for lighting solutions.
Color Intelligence
ELKAM anchors on Blue (#eaf4f6) as their primary brand signal, paired with Blue (#191836), and accented by Red. The palette leans cool — projecting trust and professionalism.
#eaf4f6
Primary
#191836
Secondary
#e62e39
Accent
#3f3e55
Accent
#9dacbc
Accent
#1c6ea7
Accent
Typography
ELKAM uses Exo 2 across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.
Logo Anatomy
Brand Character
ELKAM is authoritative and decisive, technically detailed.
first_plural
high_school
direct
Signature Words
Design Playbook
product_focused, stock_photography
studio
full_color
flat
horizontal
rounded
comfortable
image_carousel
Digital Footprint
Built on Shoptet.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
ELKAM is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ELKAM. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Elkam Blue
The primary blue color used in the logo and website elements. Hex: #05629f
Exo 2 Sans-Serif
The primary font used for headings and body text.
Product Category Navigation
Prominent display of product categories in the main navigation.
Vítejte v našem obchodě
Welcome to our store
Czech Language
Website is entirely in Czech.
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