Elkova - Libor Kovařík
The RulerServes Homeowners and businesses in Prague and Central Bohemia
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Elkova - Libor Kovařík anchors on Blue (#242548) as their primary brand signal, paired with Yellow (#fdc60e), and accented by Blue. The palette balances warm and cool tones.
#242548
Primary
#fdc60e
Secondary
#010268
Accent
#4c485c
Accent
#a78533
Accent
#fdfdfd
Background
Typography
Headings set in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Elkova - Libor Kovařík uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Elkova - Libor Kovařík is authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Regional presence, headquartered in Prague, CZ.
CZ
Prague, CZ
regional
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Dark Blue
Used for the logo and primary website elements.
Libor Kovařík
The company name includes the founder's name.
ELKOVA
The brand is known by its acronym.
Lightning Bolt
A yellow lightning bolt is integrated into the letter 'O' of the company name 'ELKOVA'.
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