Emco, spol. s r.o.
The Innocent“Staňte se členem klubu, získáte lepší ceny a mnoho dalších výhod!”
Serves Families and health-conscious individuals
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Emco, spol. s r.o. anchors on a vivid Red (#b9030e) as their primary brand signal, paired with Red (#e30613). The palette leans warm — inviting and energetic.
#b9030e
Primary
#e30613
Secondary
#1a1937
Text
#ffffff
Background
#f1eadf
Surface
#343434
Text
Typography
Headings set in UniversPro57Condensed, body in oblibene (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Emco, spol. s r.o. uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Emco, spol. s r.o. is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
middle_school
playful
Signature Words
Design Playbook
Digital Footprint
active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary SVG
Primary LogoBrand Codes
Emco Red
Used prominently in the logo and packaging, creating a strong brand association.
UniversPro57Condensed
Used for headings, providing a modern and clean look.
Distinctive Cereal Boxes
Brightly colored boxes with clear product information and appealing imagery.
Emco packaging
The Emco products feature a white packaging with a red circle containing the product name and a photo of the ingredients.
Social Media Intelligence
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