ENGEL Used Machinery
The RulerServes Manufacturers
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
ENGEL Used Machinery anchors on a muted Green (#424838) as their primary brand signal, paired with Green (#1a1e18), and accented by Gray. The palette leans warm — inviting and energetic.
#ffffff
Background
#424838
Primary
#1a1e18
Secondary
#e5e6e3
Accent
#7f807d
Background
#636462
Accent
Typography
3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
ENGEL Used Machinery uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
ENGEL Used Machinery is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
college
direct
Signature Words
Design Playbook
product, industrial
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on storyblok, active on 4 social platforms.
Market Presence
Global presence, headquartered in Schwertberg, AT, communicating in 8 languages.
AT
Schwertberg, AT
global
en, es, fr, it, pl, cs, de, ru
ENGEL Used Machinery is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ENGEL Used Machinery. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
Dark Green
Used in the logo and as a primary accent color throughout the website.
Inter
Used for headings and body text, providing a modern and clean look.
Clean Factory Interior
The photography style features well-lit, clean factory interiors with machinery prominently displayed, emphasizing order and precision.
Machine Shape
The distinctive shape of the injection molding machines themselves, with their angular forms and green color, serves as a visual identifier.
Social Media Intelligence
More brands in Manufacturing
Explore other brands in this industry to compare visual identities.
