Epicky.cz
The Outlaw“Stylový obchod s ostrou módou.”
Serves Young adults interested in alternative fashion
What Drives Them
Challenges the status quo. Breaks rules to build better ones.
Color Intelligence
and accented by Gray. The palette leans warm — inviting and energetic.
#8d8d8d
Accent
#3b3b3b
Text
#e2e2e2
Accent
#bdbdbd
Accent
#5a5a5a
Accent
#fefefe
Background
Typography
Headings set in Arial (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Epicky.cz uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Epicky.cz is casual and conversational, authoritative and decisive, energetic and passionate — also simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
Product focused, Lifestyle
natural
vibrant
flat
dropdown
rounded
moderate
image
Digital Footprint
Built on PrestaShop, active on 3 social platforms.
Market Presence
Nationwide presence, headquartered in Tanvald, CZ.
CZ
Tanvald, CZ
national
cs
Epicky.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Epicky.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
#428bca
Primary blue used in website header and links.
Open Sans
Used for body text, providing a clean and readable feel.
Bullet-themed product names
Products are named using bullet and ammunition related terms.
Bullet Jewelry
The product photography features jewelry made from bullets, often displayed on a bare-chested male model or in a workshop setting.
Bullet Shape
The brand uses the shape of a bullet as a recurring motif in its jewelry designs.
Social Media Intelligence
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