What Drives Them
Color Intelligence
Eppi anchors on a vivid Blue (#013232) as their primary brand signal, paired with Blue (#d7dfdf), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#013232
Primary
#d7dfdf
Secondary
#a6b8b8
Accent
#3d6363
Accent
#ebefef
Accent
#ffffff
Background
Typography
Headings set in editorial-new (a serif — evoking tradition, authority, and print heritage), body in Stabil Grotesk (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Eppi uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Eppi is authoritative and decisive.
third
high_school
soft
Signature Words
Design Playbook
Product photography, Lifestyle
Natural
Color
Line
Dropdown
Rounded
Comfortable
Image Carousel
Digital Footprint
Built on Next.js, active on 3 social platforms.
Market Presence
Nationwide presence, headquartered in Prague, CZ.
CZ
Prague, CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Dark Teal
#013232 used in the logo and key elements, conveying sophistication.
Stabil Grotesk
Modern sans-serif font used for headings, providing a contemporary feel.
Own workshop in Prague
Emphasizes local production and craftsmanship.
Eppi wordmark
The 'eppi' wordmark features lowercase letters with the 'p's having elongated descenders that loop and intersect.
Interlocking 'p's
The interlocking 'p's from the logo are used as a distinctive shape, often within a circular frame.
Social Media Intelligence
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