Equites
The RulerWhat Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
and accented by Gray. The palette leans warm — inviting and energetic.
#1f1c1c
Text
#000000
Background
#c0c0c0
Accent
#646464
Accent
#dcdcdc
Accent
#aaaaaa
Accent
Typography
Headings set in Palatino Linotype (a serif — evoking tradition, authority, and print heritage), body in Palatino (a serif — evoking tradition, authority, and print heritage). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Equites is formal and professional, authoritative and decisive, cool and detached.
third
high_school
formal
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Brand Codes
Palatino
Traditional font used for a classic and established feel.
Equites Logo
The logo features the word "EQUI TES" in a stylized font with a sword forming the "T".
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