What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
ERGON a.s. anchors on a muted Blue (#48566a) as their primary brand signal, paired with Orange (#866f37), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#48566a
Primary
#866f37
Secondary
#d6d6d7
Background
#221f1f
Text
#fafbfa
Background
#343a40
Accent
Typography
Headings set in Helvetica CE (a sans-serif — clean, modern, and optimized for digital), body in Arial CE (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
ERGON a.s. is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
high_school
formal
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
ERGON a.s. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ERGON a.s.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Dark Blue-Gray
Used for headings and some text elements, providing a professional feel.
Arial CE
Used for headings and body text, providing a clean and readable look.
Ergon logotype
The 'ergon' logotype uses a specific sans-serif font with a lowercase 'e' and a stylized 'g'.
Product photography
The product photography features well-lit, high-quality images of orthopedic shoes, often shown at an angle to highlight their design and features.
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