Ervi logo

Ervi

The Everyman
Retail·Home Textiles·erviplas.cz

Serves Families seeking affordable home textiles

MulishReliablePracticalComfortableFriendly11/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

QualityAffordabilityCustomer SatisfactionTradition

Color Intelligence

Ervi anchors on Blue (#3fd5e3) as their primary brand signal, paired with Yellow (#faeb4c), and accented by Pink. The palette leans warm — inviting and energetic.

#3fd5e3

Primary

#faeb4c

Secondary

#fb467e

Accent

#19a273

Accent

#f09249

Accent

#8b3f83

Accent

warm palette(3w/2c)Blue · Yellow · Pink · Green · Orange

Typography

Headings set in Poiret One (a sans-serif — clean, modern, and optimized for digital), body in Mulish (a sans-serif — clean, modern, and optimized for digital).

Aa
MulishBodySans Serif
Aa
Poiret OneHeadingsSans Serif
Aa
Poiret OneBodySans Serif

Logo Anatomy

Ervi uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Ervi is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.

Warmth
79%
Confidence
71%
Enthusiasm
68%
Nostalgia
61%
Urgency
53%
Voice Person

third

Reading Level

middle_school

CTA Style

direct

Signature Words

bytový textile-shopproduktytop-produkty

Design Playbook

No design patterns detected

Digital Footprint

Built on WordPress, active on 2 social platforms.

Built withWordPress
Social
facebookinstagram

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

Ervi is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Ervi. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Ervi Pink

Signature ColorSupporting

The brand uses a distinctive pink shade, #fb4370, consistently in its logo and website elements.

Consistency80%
WebsiteSocial
ActiveOccasional

Poiret One Heading

Typography CodeSupporting

The brand uses Poiret One for headings, creating a unique visual identity.

Consistency70%
Website
ActiveOccasional

Czech Textiles

Cultural SymbolSupporting

The brand emphasizes its focus on home textiles, reflecting a cultural appreciation for comfortable living spaces.

Consistency60%
Website
ActiveOccasional

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