ESEL
The Ruler“esel – děláme svět lepším”
Serves Homeowners and businesses seeking efficient heating solutions
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
ESEL anchors on a vivid Blue (#0d69af) as their primary brand signal, paired with Orange (#ee7945), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#0d69af
Primary
#ee7945
Secondary
#68a1cd
Accent
#93bcdb
Accent
#c7dcec
Accent
#3b85be
Accent
Typography
Headings set in allerregular (a sans-serif — clean, modern, and optimized for digital), body in robotoregular (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
ESEL uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
ESEL is authoritative and decisive, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
product, stock
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on unknown, active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
ESEL is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ESEL. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
ESEL Orange
The color #ee7945 is used for the website's primary buttons and accents.
Aller
Aller is used for headings, providing a clean and modern feel.
Automatic boiler systems
Specializes in the implementation of automatic boiler rooms with Guntamatic, Benekov, Licotherm, Ponast, Verner and Binder boilers.
Social Media Intelligence
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