ESET
The Creator“ESET NAMED A CUSTOMERS’ CHOICE IN GARTNER® PEER INSIGHTS™ 2026 Learn more”
Serves Home and business users seeking cybersecurity solutions
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
ESET anchors on a vivid Blue (#0195a1) as their primary brand signal, paired with Blue (#cfebed), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#0195a1
Primary
#cfebed
Secondary
#fdfefe
Background
#27a5b1
Accent
#a4d9dd
Accent
#55c6cc
Accent
Typography
Headings set in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital), body in Segoe UI (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
ESET uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, abstract, clean.
Combination Mark
abstract
Icon + Text
6/10
Brand Character
ESET is formal and professional, authoritative and decisive, technically detailed.
third
college
direct
Signature Words
Design Playbook
professional, stock
natural
full_color
flat
top
rounded
balanced
image
Digital Footprint
active on 5 social platforms.
Market Presence
Global presence, headquartered in San Diego, US, communicating in 34 languages.
XX
San Diego, US
global
en, sk, cs, fr, nl, pt, de, el, bg, es, hu, ar, sv, no, da, fi, tr, az, lt, ja, sl, th, pl, zh, et, lv, he, it, ko, ru, id, vi, ka, kk
ESET is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ESET. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: abstract
Brand Codes
0195A1
Teal color used extensively in the logo and website design, representing security and innovation.
ESET
The brand is widely known and referred to by its acronym.
Rounded Rectangle Logo
The ESET logo features the letters 'eset' enclosed in a rounded rectangle shape.
ESET Font
The ESET logo uses a specific font for the letters 'eset', with a distinctive lowercase 'e' and 't'.
Social Media Intelligence
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