Beam.cz
The SageServes Homeowners seeking convenient and efficient cleaning solutions
What Drives Them
Seeks truth. Wins through knowledge and informed perspective.
Color Intelligence
Beam.cz anchors on Blue (#a0d0ec) as their primary brand signal, paired with Blue (#1a1937), and accented by Gray. The palette leans cool — projecting trust and professionalism.
#a0d0ec
Primary
#1a1937
Secondary
#010101
Background
#e0e0e0
Accent
#94bd23
Accent
#f8fafb
Background
Typography
Headings set in Arial (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Beam.cz uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, professional.
Combination Mark
rectangle
Icon + Text
4/10
Brand Character
Beam.cz is authoritative and decisive, energetic and passionate.
first_plural
middle_school
direct
Signature Words
Design Playbook
product photography, lifestyle
natural
full color
flat
horizontal
rounded
balanced
image
Digital Footprint
Built on Shoptet, active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Beam.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Beam.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Lime Green
#94bd23, used for call to action buttons and highlights.
Open Sans
Used for body text and headings, creating a clean and accessible feel.
Long-standing tradition
Emphasis on years of experience in the central vacuum market.
Centrální vysavače eshop BEAM
Repeated phrase in the title and description.
Upward Triangle
A light blue upward-pointing triangle is visible, possibly representing growth or direction.
Social Media Intelligence
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