Eshop.boruvky.cz
The InnocentServes Families and individuals interested in locally sourced, high-quality fruit products.
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Eshop.boruvky.cz anchors on Green (#a4c261) as their primary brand signal, paired with Green (#e9f2ef), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#a4c261
Primary
#e9f2ef
Secondary
#4d7080
Accent
#375631
Accent
#759fbc
Accent
#dbe8a9
Accent
Typography
Headings set in Raleway (a sans-serif — clean, modern, and optimized for digital), body in proxima-nova (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Eshop.boruvky.cz uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Eshop.boruvky.cz is warm and approachable, energetic and passionate, simply spoken and accessible.
first_plural
middle_school
direct
Signature Words
Design Playbook
Natural, Product-focused
Natural
Vibrant
Flat
Dropdown
Rounded
Comfortable
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
cs
Eshop.boruvky.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Eshop.boruvky.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
#a5c360
Light green used in the header and throughout the site for accents.
Proxima Nova
Used for headings, providing a modern and clean feel.
Blueberries
The entire brand revolves around blueberries, a regional agricultural product.
Family Farm
Implied through the Facebook page and website content, suggesting a family-run blueberry farm.
Borůvková farma logotype
The logotype features a stylized, cursive font with decorative flourishes, giving it a folksy and organic feel.
Family in the field
The photography style features a family portrait in a blueberry field, suggesting a connection to nature and a family-run business.
Social Media Intelligence
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