Zelený Král, s.r.o.

The Ruler

“Ochutnejte rakouská vína | Vína od Krále.”

Food & Beverage·Wine Retailer·est. 2026·eshop.vinaodkrale.cz

Serves Wine enthusiasts interested in Austrian wines

Open SansAuthenticSophisticatedPassionateEuropean11/12 intel

What Drives Them

👑

The Ruler

Commands authority and sets the standard for the category.

QualityTraditionCustomer SatisfactionAuthenticity

Color Intelligence

The palette leans warm — inviting and energetic.

#1a1a1a

Text

#c2c5c3

Background

#ffffff

Background

#000000

Background

#e6e8e7

Background

#6f6f6f

Background

warm palette(4w/2c)Gray

Typography

Headings set in Raleway (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.

Open Sans— BodySans Serif

Raleway— HeadingsSans Serif

Arial— secondary_headingSans Serif

var(--template-headings-font)— UISans Serif

var(--template-font)— navigationSans Serif

Logo Anatomy

Zelený Král, s.r.o. uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: minimalist, modern.

Type

Combination Mark

Primary Shape

round

Contains

Icon + Text

Complexity

4/10

minimalistmodern

Brand Character

Zelený Král, s.r.o. is authoritative and decisive, warm and approachable, energetic and passionate.

Warmth

75%

Confidence

70%

Enthusiasm

70%

Formality

60%

Technicality

50%

Voice Person

first_plural

Reading Level

high_school

CTA Style

soft

Signature Words

vínarakouskýchvinařů

Design Playbook

Photography

product, lifestyle

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

Built on Shoptet, active on 2 social platforms.

Websitehttps://eshop.vinaodkrale.cz

Built withShoptet

Social

facebookinstagram

Market Presence

Nationwide presence, based in CZ.

Origin

Market Scope

national

Languages

Zelený Král, s.r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Zelený Král, s.r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary SVG

Primary Logo

Combination Mark

IconText

Primary shape: round

Complexity40%

minimalistmodern

Brand Codes

#1a1a1a

Signature ColorSupporting

Dark grey used for the background and some text elements, providing a modern and sophisticated feel.

Consistency80%

Website

ActiveOccasional

Raleway

Typography CodeSupporting

Used for headings, providing a modern and elegant appearance.

Consistency90%

Website

ActiveOccasional

Wine origin

Naming ConventionSupporting

Naming wines by their region and producer.

Consistency100%

WebsiteSocial

ActiveOccasional

Vina od Krále script

Typography CodeSupporting

The brand name "Vina od Krále" is written in a distinctive, elegant script font.

Consistency90%

Website

ActiveOccasional

Crown

Cultural SymbolSupporting

A stylized golden crown icon is used as part of the logo, referencing the "Krále" (King) in the brand name.

Consistency80%

Website

ActiveOccasional

Social Media Intelligence

Facebook

Instagram

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