BUFO logo

BUFO

The Explorer
Retail·Outdoor Equipment·eshopbufo.cz

Serves Outdoor enthusiasts and adventurers

PoppinsReliableAdventurousPracticalDurable11/12 intel

What Drives Them

🧭
The Explorer

Pushes boundaries. Seeks new frontiers and experiences.

QualityPerformanceCustomer SatisfactionExpertise

Color Intelligence

BUFO anchors on Blue (#32abd6) as their primary brand signal, paired with Blue (#8acde4), and accented by Gray. The palette balances warm and cool tones.

#32abd6

Primary

#1b1717

Text

#7e7d7f

Accent

#4d4b4c

Text

#8acde4

Secondary

#fcfcfc

Background

balanced palette(3w/3c)Blue · Gray

Typography

Headings set in Poppins (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
PoppinsHeadingsSans Serif
Aa
ArialBodySans Serif
Aa
VerdanaUISans Serif

Logo Anatomy

BUFO uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, geometric, outdoors.

Type

Combination Mark

Primary Shape

abstract

Contains

Icon + Text

Complexity

5/10

moderngeometricoutdoors

Brand Character

BUFO is authoritative and decisive, energetic and passionate.

Confidence
75%
Enthusiasm
70%
Warmth
65%
Formality
55%
Technicality
50%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

horolezectvítrekkingturistiku

Design Playbook

Photography

product, outdoor

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

Built on PrestaShop, active on 1 social platform.

Built withPrestaShop
Social
facebook

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

BUFO is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by BUFO. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
HorizontalIconText

Primary shape: abstract

Complexity50%
moderngeometricoutdoors

Brand Codes

BUFO

Naming ConventionSupporting

Short, memorable name.

Consistency100%
WebsiteAdvertisingSocial
ActiveOccasional

BUFO logo

Typography CodeSupporting

The BUFO logo features a stylized, geometric sans-serif typeface with a distinctive elongated 'B' and 'O' and a horizontal line running through the letters.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook

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