What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Esmax-moto anchors on Red (#ec634c) as their primary brand signal, paired with Red (#82423a), and accented by Red. The palette leans warm — inviting and energetic.
#ec634c
Primary
#26272b
Background
#fefefe
Background
#a2a2a4
Background
#82423a
Secondary
#6e504f
Accent
Typography
Headings set in Karla (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Esmax-moto uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Esmax-moto is authoritative and decisive, warm and approachable, energetic and passionate.
first_plural
middle_school
direct
Signature Words
Design Playbook
Product focused, Stock photography
natural
full_color
flat
dropdown
rounded
comfortable
image
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, headquartered in Nové Město na Moravě, CZ.
CZ
Nové Město na Moravě, CZ
national
cs
Esmax-moto is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Esmax-moto. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Esmax Blue
The shade #007cba is used for primary buttons and accents throughout the site.
Product Category Focus
Product categories are clearly defined and used consistently throughout the site.
Kamenná Prodejna
Emphasis on the physical store location (Kamenná Prodejna) as a point of contact and trust.
Swoosh
The logo features a swoosh-like shape above the word "moto".
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