ESSELTE logo

ESSELTE

The Ruler

Select your appropriate country and language combination for esselte.com

Office Supplies·Office Products·esselte.com

Serves Office workers and businesses

ArialReliablePracticalFunctionalOrganized11/12 intel

What Drives Them

👑
The Ruler

Organized and dependable. Creates order and stability.

QualityEfficiencyInnovationSustainability

Color Intelligence

ESSELTE anchors on Red (#ee998d) as their primary brand signal, paired with Red (#d6afab), and accented by Gray. The palette leans warm — inviting and energetic.

#ffffff

Background

#333333

Text

#a1a3a1

Accent

#ee998d

Primary

#d6afab

Secondary

#dbdadb

Accent

warm palette(4w/1c)Gray · Red

Typography

ESSELTE uses Arial across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.

Aa
ArialBodySans Serif
Aa
ArialHeadingsSans Serif

Logo Anatomy

ESSELTE uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

ESSELTE is formal and professional, authoritative and decisive.

Formality
70%
Confidence
70%
Warmth
50%
Enthusiasm
50%
Technicality
40%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

officesuppliesorganizationEsselteproducts

Design Playbook

No design patterns detected

Digital Footprint

active on 1 social platform.

Social
Twitter

Market Presence

Global presence, based in XX, communicating in 17 languages.

Origin

XX

Market Scope

global

Languages

en, nl, de, es, fr, cs, da, fi, el, hu, pl, ro, sk, sv, tr, it, no

ESSELTE is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ESSELTE. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Combination Mark
IconText

Brand Codes

Light Grey

Signature ColorSupporting

Used for the background, creating a neutral and professional look.

Consistency80%
Website
ActiveOccasional

Arial

Typography CodeSupporting

Used for headings and body text, providing a clean and readable experience.

Consistency90%
Website
ActiveOccasional

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