ESSILOR - OPTIKA, spol. s r.o.
The Ruler“Le choix Essilor”
Serves Individuals seeking vision correction solutions
What Drives Them
Commands authority and sets the standard for the category.
Color Intelligence
ESSILOR - OPTIKA, spol. s r.o. anchors on a muted Blue (#cdd1db) as their primary brand signal, paired with Blue (#e2e2ff), and accented by Red. The palette leans cool — projecting trust and professionalism.
#cdd1db
Primary
#e2e2ff
Secondary
#ffffff
Background
#432f33
Accent
#0101ff
Accent
#a1a1ff
Accent
Typography
Headings set in Essilor (a sans-serif — clean, modern, and optimized for digital), body in Noto Sans (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
ESSILOR - OPTIKA, spol. s r.o. uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
ESSILOR - OPTIKA, spol. s r.o. is formal and professional, authoritative and decisive, technically detailed.
third
college
direct
Signature Words
Design Playbook
Digital Footprint
Built on Next.js, active on 1 social platform.
Market Presence
Global presence, based in FR, communicating in 26 languages.
FR
global
fr, ar, ko, hr, es, ru, zh, hu, th, tr, pt, vi, en, sv, de, el, uk, id, nl, it, cs, pl, sk, ja, bg, ro
ESSILOR - OPTIKA, spol. s r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ESSILOR - OPTIKA, spol. s r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Essilor Blue
Dominant blue used in the logo and website elements.
Noto Sans
Clean and modern font used for body text and headings.
See More. Do More.
Tagline emphasizing the benefits of clear vision.
Eye-shaped logo
The logo features a stylized eye shape with a stylized letter 'e' inside.
Portrait with glasses
The website features a portrait of a person wearing glasses, showcasing the product in a real-life context.
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