Etappa.cz
The InnocentServes Young adults and adults interested in military-inspired fashion and outdoor apparel.
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Etappa.cz anchors on a muted Yellow (#38392c) as their primary brand signal, paired with Red (#b41612), and accented by Red. The palette leans warm — inviting and energetic.
#fdfbfb
Background
#38392c
Primary
#b41612
Secondary
#c1a8a6
Accent
#000000
Background
#767571
Background
Typography
Logo Anatomy
Etappa.cz uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Etappa.cz is authoritative and decisive, energetic and passionate, simply spoken and accessible.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on Shopify, active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Etappa.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Etappa.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Dark Blue
Consistent use of dark blue (#003366) in the logo and website elements.
Alpha Industries Association
The brand is associated with Alpha Industries, a company with a long history in military apparel.
Alpha Industries Product Naming
Products are named using the Alpha Industries naming conventions.
Czech Market Focus
The website is in Czech and targets the Czech market.
Etappa logo
The Etappa logo features a rounded sans-serif typeface with closely spaced letters, giving it a modern and approachable feel.
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