What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
EU - models anchors on Orange (#96744d) as their primary brand signal, paired with Orange (#4a290c), and accented by Yellow. The palette leans warm — inviting and energetic.
#96744d
Primary
#4a290c
Secondary
#e7e6d2
Accent
#f1d7bf
Accent
#a1baac
Accent
#e0c832
Accent
Typography
Headings set in McLaren (a sans-serif — clean, modern, and optimized for digital), body in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
EU - models uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
EU - models is authoritative and decisive, energetic and passionate, simply spoken and accessible.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on Bootstrap.
Market Presence
Nationwide presence, based in CZ.
CZ
national
en
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Logo Variants
Primary Raster
Primary LogoBrand Codes
McLaren
Used for headings, providing a modern and stylish feel.
Professional Portraits
High-quality portraits of models are the primary visual element.
Cartoon woman with stars
A cartoon-style illustration of a woman with brown hair, surrounded by colorful star shapes.
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