Pension Eva
The Ruler“Ubytování v Karlových Varech”
Serves Budget-conscious travelers
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Pension Eva anchors on a vivid Blue (#0097f5) as their primary brand signal, paired with Orange (#24211d), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#0097f5
Primary
#24211d
Secondary
#26a6f6
Accent
#fdfeff
Background
#b6c0c2
Accent
#6c604a
Accent
Typography
Headings set in Montserrat Flex (a sans-serif — clean, modern, and optimized for digital), body in Noto Sans JP (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Pension Eva uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Pension Eva is warm and approachable, energetic and passionate, simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
Exterior, Interior
natural
full_color
top
rounded
standard
Digital Footprint
Built on Webnode.
Market Presence
Local market, headquartered in Karlovy Vary, CZ.
CZ
Karlovy Vary, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
0097f5
A bright blue, used as the primary color in the logo and website design, conveying trust and reliability.
Montserrat Flex
Used for headings and body text, providing a modern and readable appearance.
Pension Eva
Simple and personal name, likely named after the owner.
Building-centric
The photography style focuses on showcasing the building's exterior, often with clear skies and natural lighting.
Blue flower logo
The logo features a distinctive blue flower shape, repeated in a grid pattern.
Flower icon
The logo features a flower-like shape composed of four squares.
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