EWM logo

EWM

The Creator

WE ARE WELDING

Welding Technology·Welding Equipment·ewm-group.com

Serves Welding professionals and industrial businesses

myriad_pro_lightregularInnovativeReliableTechnicalHigh-Quality10/12 intel

What Drives Them

The Creator

Brings ideas to life. Values imagination and self-expression.

QualityInnovationCustomer FocusSustainability

Color Intelligence

EWM anchors on Red (#b61f2c) as their primary brand signal, paired with Blue (#bce8f1), and accented by Gray. The palette leans warm — inviting and energetic.

#b61f2c

Primary

#ffffff

Background

#000000

Background

#e5e5e5

Accent

#d3d3d3

Accent

#bce8f1

Secondary

warm palette(5w/1c)Red · Gray · Blue

Typography

Headings set in TitilliumText25L-600wt (a sans-serif — clean, modern, and optimized for digital), body in myriad_pro_lightregular (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.

Aa
myriad_pro_lightregularBodySans Serif
Aa
TitilliumText25L-600wtHeadingsSans Serif
Aa
TitilliumText25L-900wtsecondary_headingSans Serif
Aa
open sansUISans Serif
Aa
ArialnavigationSans Serif

Logo Anatomy

EWM uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

EWM is formal and professional, authoritative and decisive, cool and detached — also technically detailed.

Technicality
85%
Confidence
80%
Formality
70%
Enthusiasm
60%
Urgency
40%
Voice Person

first_plural

Reading Level

college

CTA Style

direct

Signature Words

weldingtechnologyautomationsolutions

Design Playbook

Photography

Technical, Industrial, Product-focused

Lighting

studio

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

Built on WordPress, active on 3 social platforms.

Built withWordPress
Social
facebookyoutubeinstagram

Market Presence

Global presence, headquartered in Mündersbach, DE, communicating in 12 languages.

Origin

DE

Headquarters

Mündersbach, DE

Market Scope

global

Languages

en, de, fr, it, es, nl, sv, pl, ru, cs, tr, zh

EWM is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by EWM. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

EWM Red

Signature ColorSupporting

Used prominently in the logo and throughout the website, signifying energy and innovation.

Consistency90%
WebsiteAdvertisingSocial
ActiveOccasional

TitilliumText25L

Typography CodeSupporting

Used for headings, providing a modern and technical feel.

Consistency80%
Website
ActiveOccasional

Welding Processes

Proprietary TechnologySupporting

Highlighting their advanced welding technologies and solutions.

Consistency70%
WebsiteAdvertisingSocial
ActiveOccasional

WE ARE WELDING

CatchphraseSupporting

A bold statement emphasizing their expertise and commitment to welding technology.

Consistency80%
WebsiteAdvertisingSocial
ActiveOccasional

Welding in Action

Photography Style CodeSupporting

The photography style features welders in action, showcasing the welding process and equipment in a professional and industrial setting.

Consistency90%
Website
ActiveOccasional

EWM Logo Font

Typography CodeSupporting

The EWM logo uses a bold, sans-serif font with a distinctive diagonal red slash through the 'W'.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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